Advantagenix
Disruptive Times, Economic Slowdowns, Highly Competitive Landscape
Your Brand Is Your Opportunity
That Lies Deep Within The Heart Of Change
We create brands that define and shape the future.
Advantagenix
Bold Strategic Vision, Deep Industry Expertise,
Focused Functional Knowledge, Exceptional Results
Success In Any Future
Your brand is you, your organization, your products and your
stakeholders. Your brand is the future of all.
Your brand is the stimulus potential customers and existing
customers need to action to.
If Users Are Not Obsessed With Your Brand, It Is Not
Good Enough.
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What is a brand?
These are our definitions.
“The combined elements that activate all senses to create
recognizable feelings associated with almost anything for the
purpose of creating value.”
“A brand is a collective impression of a product or company
combined with a set of preconceived expectations.”
“A brand is a persona adopted and displayed by organisations to
motivate potential and existing customers, and stakeholders.”
The definition of our brands.
“Love”
The definition of our brands.
“Branding is the process of creation, implantation, nourishment and strengthening, of purpose and mission driven images, emotions, ideas and perceptions that create feelings of familiarity and value into human minds by organisations seeking positive actions when activated.”
“Branding is the process of continuously nourishing and strengthening the feelings and perceptions by increasing awareness and creating relationships which cause the activation of the feelings and perceptions when people feel the desire to purchase products and services that the organisations sell.”
“Branding is the process of developing effective user and customer experiences to increase the perception of value and desire to create premium pricing and convert users to customers.”
“Branding is the process of making the images, emotions, ideas, perceptions, feelings and values implanted in the human minds real.”
“Branding is a system that produces the desired results using a brand.”
“Branding is the defining, shaping and refining of a brand to optimize the experience and create value.”
Our definition of brand management.
“Brand management is maintaining brand excellence through optimizing brand effectiveness and enhancing brand strategies to deliver exceptional value to customers.”
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Most will agree that three of the most important contributors to business success are a great leader, a great product and a great brand.
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Brands are used to create future customers retain existing customers and create customer loyalty.
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Brands are used to differentiate to create value and premium pricing.
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Brands are used to connect people and create engaging relationships to deliver strategic messages and conversations.
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Brands are used to project personas.
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Brands are used to create awareness and positive impact.
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Brands are used to create employee loyalty and attract new talent.
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Effective brands create sustainable, exceptional, profitable growth and sustainable exceptional value.
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Effective brands and brand strategies drive everything needed for business success.
Effective Brands And Strategies Drive Success.
Ultimately in competitive environments and times of disruption brands determine whether businesses survive or not.
Effective branding is vital for the success of any business, especially in times of uncertainty, disruption and slowdowns. Brands are your connection to the world and your relationship with the future. Effective brands drive growth and create customers in times of disruption and uncertainty, and help retain customers and create competitive advantage in times of prosperity, we help clients use their brands to stay ahead of change to drive future success in times of uncertainty and disruption.
Brands are much more than a tool. In disruptive and uncertain times an effective and influential brand is an organization’s most valuable asset, brands determine the outcome in times of crisis. Effective Brands help organisations continue to grow in times of disruption. Effective brands make a difference.
Effective brands that evolve and lead change help organisations adapt and transform into a better version of themselves to more effectively compete and win in all markets.
Brands help expand the possibilities so leaders can make better decisions. Brands provide the pathways to discover new business opportunities, explore better ways of doing business.
Effective Brands create customers, increase customer loyalty. Effective Brands boosts employee moral and increases retention of key talent.
Ambitious organisations that continuously make bold industry changing moves that capture peoples’ attention, provoke thought, evoke positive emotions, fuel imagination and push the boundaries of customer expectations create competitive advantage and drive future change that delivers exceptional sustainable value.
Brands are one of the most valuable contributors to sustainable, exceptional, profitable growth and exceptional, sustainable value creation. The combined value of the best global brands is approaching 3 trillion dollars.
Organisations with effective brands are more profitable and grow faster.
Brands are a lifetime investment that should provide a lifetime of exceptional return on investment.
An organisations value is measured by it’s ability to create sustainable value. Value does not come to you. Effective Brands have the ability to drive growth and create value when managed correctly.
Brands have never been so important, in times of disruption, brands are much more important, effective brands become the stability and guiding light that employees and customers need for hope of normalcy in the future. Effective Brands should be the more than just business, effective brands give hope in times of disruption. Effective Brands create sustainable meaningful interactions that make life better for customers in times of uncertainty and will yield exceptional future results.
Today, customers are more sensitive and easily persuaded to change brands, clients are changing brands at an unprecedented rate.
Existing and future customers are more connected, aware and savvy, they are more sensitive to change and more skeptical, they know what they want and are more demanding than ever before. Now everything affects the value of your brand, tiny amounts of change can drastically effect the value of your brand.
Today’s consumers want to know you and what you stand for. The customers of today have values, strong opinions and expect much more from companies that receive their money, they demand something in return. They expect much more than a good product and good service, there is now a different, new definition of Brand Value in the minds of today’s customers and users.
In addition to brands being authentic and relevant much more is needed, effective brands now need to be influential and inspirational, they need to provide more than just business, they need to focus more on the views and values of their customers. Brands need to connect in more authentic and dynamic ways and live up to the high standards of today’s more demanding customers. New value propositions are needed for today’s generation of customers.
Brands need to evolve quickly to stay ahead of customer behavioral change. The level of success of companies is now determined by the effectiveness of the brand and the brand strategy.
Brands need to evolve quickly to stay ahead of customer behavioral change. The level of success of companies is now determined by the effectiveness of the brand and the brand strategy.
Brand focus needs to be different to project new and different value for new customers to build strong relationships. In today’s highly competitive and customer driven world Brand Strategy and Brand Image is more important than ever before. Effective Brands drive exceptional, sustainable, profitable growth. Brand strategy now needs to be coupled with corporate strategy, customer experience strategy and other strategies to be effective. New business models are needed to seize new opportunities and overcome new challenges.
Brands need to create the new customers of the future while retaining the customers of today. There are new rules, to seize opportunities in today’s highly competitive market brand obsession and brand addiction are required for sustainable exceptional value creation, nothing else will do. An addictive brand transcends the method of delivery and drives success on many levels.
Brands should be a culmination of the achievements of the organization, the essence of the values, the vision of what brands can do for customers in the future and the mission of today. Effective brands convert users to customers quickly.
Brand strategies are time sensitive, strategies need to change often to seize industry changing opportunities and create exceptional value.
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Effective brands convert users to customers quickly.
Customers are changing brands at unprecedented rates.
Many brands are stale and ineffective. Many brands are unusable.
Highly competitive markets are a challenge, brands need to create huge impacts to maximize awareness and optimize results.
Brand innovation is a challenge and requires a true vision of the future, an effective and evolving brand strategy is required for brands to stay relevant and competitive.
Sustainable Continuous Brand Success is hard to achieve and requires constant monitoring and enhancement to stay ahead of customer expectations, competitors and accelerating change.
Brand loyalty is not achieved by being the first or the biggest or the most visually appealing, brand loyalty is won by by brands that are the most effective, being perceived as exceptional, always exceeding customer and user expectations.
Brand loyalty is not achieved by being the first or the biggest or the most visually appealing, brand loyalty is won by by brands that are the most effective, being perceived as exceptional, always exceeding customers and users expectations.
Brands should reflect the organization’s values and remain authentic, true to the heritage of the organization to create strong brand loyalty with customers with similar values and beliefs.
We consider brands as a promise to clients, a promise to provide experiences that exceed client expectations, competency above others, quality in products and services, reliability and integrity.
Brand value is determined by your customers, the premium they want to pay you for your products and services because of your brand is the true value of your brand. The most important investment you can make in your business is your brand, if customers trust your brand they will happily pay a premium.
A great brand or brand success is a lifetime relationship with a customer.
Successful Branding demands commitment to brand awareness and continual re-invention that continually causes emotional bonding with people to stir their emotions and an effective brand strategy to stay relevant always addressing the needs of customers and stakeholders. Brands need to deliver exceptional value to create value for the organization.
Brand consistency matters, consumers trust brands they recognize.
Great brands are built on trust through the consistent delivery of the brand promise through all stakeholder touch points.
Brand Strategy is key to brand success, A great brand that is not effective is of little value.
Brands matter, brands make a difference in times of human crisis, effective brands lead and drive growth in times of crisis and disruption.
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Brands need to deliver exceptional value to create value for the organization.
Organisations of all sizes need effective brands to expand reach, increase awareness, create new customers and retain existing customers, to drive growth and create sustainable value.
Organisations that want to gain significant market share need effective brands.
Organisations that want to create sustainable value through customer retention need effective brands.
Organisations that want to expand into new and under served markets need effective brands.
Organisations that want to introduce new products and services need effective brands.
Organisations that want to integrate businesses, brands and portfolios as a result of mergers, acquisitions and re-organisations need effective brands.
In today's’ highly competitive world CEOs and senior executives also need branding to stay relevant, increase awareness and create value for organisations and stakeholders.
A great brand or brand success is a lifetime relationship with a customer.
We believe that everyone that wants a voice and has something of value to say, should be heard.
The voice of the exceptional people of the Advantagenix Branding Team.
“What we do” from the exceptional people that do it.
We appreciate all.
What We Do
Advantagenix Branding Group functions as a full service Branding Firm, we operate a full service Creative Agency, Branding Studio, Naming Agency, Digital Design Studio, and Brand Licensing Agency. We are branding consultants that provide end to end Effective Brand Solutions, Brand Consulting and Brand Strategy Consulting. We manage brands when clients feel they need our help.
We have been helping the worlds leading companies achieve sustainable profitable growth and sustainable value creation with effective brands for more than 65 years. We help clients use brands to grow, innovate, build trust, create impact, convert users to customers, drive sustainable value creation and create strategic conversations inside and outside the organization.
Since 1952 we have seen the results of change and the opportunities that have been missed along the way, now is the time to start shaping the future of your organization with a strong effective brand to help seize opportunities and overcome challenges.
Our Global Branding Group includes an integrated team of exceptional branding consultants with a broad range of expertise and diverse range of perspectives with a desire to create exceptional brands that exceed user and customer expectations.
We create awareness and increase visibility that drives sustainable growth. We connect people and brands in authentic, relevant, meaningful and holistic ways to create engaging and captivating experiences that create sustainable value.
We create solutions to complex branding challenges by combining exceptional research, functional expertise and effective strategy with imagination, creativity and ideation to produce exceptional results for our clients.
Our global branding group includes a highly effective team of 3600+ exceptional Brand Consultants that eat, breath and sleep branding, our team includes some of the best creative thinkers, brand designers and brand strategists in the world.
Our exceptional branding teams help clients create the most effective brands. Our brand development team including Brand Development Consultants, Brand Strategy Consultants, Psychologists, Brand Awareness Consultants, Data and Research Scientists work with our Industry Experts, Customer Experience Consultants, Customer Conversion Consultants, Corporate Culture Consultants, Management Consultants and others to help create exceptional brands.
We also provide branding services for other branding companies, we are often called upon to corroborate ideas and review final projects before being sent to their clients and to develop effective non-english language brands with local persona and local flair.
Our most effective brands are a result of strategic vision, forward thinking, deep functional branding expertise and experience, industry expertise, deep understanding of the market, our clients' customers and competition, our clients' business, much collaboration and very effective brand strategies. We are the drivers of successful brands.
We focus on Human-Centered Branding, we use Role-Driven Emotional Strategy to build positive emotions with Brand.
Brand value is determined by your customers, the premium they want to pay you for your products and services because of your brand is the true value of your brand.
Our Branding Team provides a broader range of Brand Consulting and Solutions. We provide total brand solutions from segmentation studies to customer creation and retention.
We collaborate with our clients across all areas of brand development, and customer creation and retention.
We create meaningful, authentic, relevant brand identities.
We use a “Customer First” approach to developing effective brands, we create Brand Leadership with effective brands that build strong, long lasting relationships.
We use a 360 degree view and forward thinking to define brand strategies that deliver value and most effectively support our client’s business strategy.
We make sense of branding, we make branding easier, and brands more effective, we develop brands to drive growth, to create sustainable value. We create and develop brands to change the conversation and shape the future.
We create Brand Leadership with effective brands that build strong, long lasting relationships.
We help clients develop customer-savvy organisations that deliver highly valued customer experiences. Our branding consultants, customer experience consultants, management consultants and industry experts work together with our clients to create exceptional brand experiences that change behavior and enhance the way people connect and interact with brands and organisations. We align touch points to create more effective, engaging and cohesive experiences, we fuse online and offline customer experiences to expand and grow customer relationships with brand. We help clients stay ahead of customer behavioral change to optimize experiences and convert users to customers quickly.
We create solutions to complex branding challenges by combining exceptional research, functional expertise and effective strategy with imagination, creativity and ideation to produce exceptional results for our clients.
We help organisations clearly define target customers, their needs and expectations to deliver enhanced customer experiences to quickly convert users to customers with brands. We take the time to thoroughly understand our clients, the market and the competitive field to position brands where they make the most impact.
We create brand obsession. We make lasting impressions and engaging conversations that lead to strong customer loyalty. We make people aware of brands, we create the best brand experiences. We make brands that deliver strategic ideas, messages and conversations that inspire brand influence and growth. Our brand designers and content writers make brand perceptions better, we make brand perceptions real.
We use a “Customer First” approach to developing effective brands.
We help clients strengthen their brands and provide the confidence they need to make bold industry changing moves that brands need to radically exceed customer expectations and create competitive advantage.
Our branding team blends creativity, innovation and design thinking to reimagine all potential interactions to create the best experiences around the brand and the organization that define and shape the future.
From segmentation studies to UX testing, we offer a full range of brand design and development services.
We help clients cultivate change with mission driven brands. We help clients make big impacts to stay head of shifting customer expectations to create category defining results. We greatly improve the interaction of potential clients with brand to create new customers.
We transform and reactivate brands to reactivate business.
We help our clients identify and solve their market needs and overcome brand challenges. We help clients develop effective business strategies for the digital world from a brand perspective. We use in-depth research, empiracle data and our clients’ customer input to help clients understand how their brands are perceived and the amount of value delivered to help clients continuously adapt strategies, redefine processes and enhance experiences.
We use a 360 degree view and forward thinking to define brand strategies that deliver value and most effectively support our client’s business strategy.
We help clients develop brands for everything, we have created brands for people, destinations, organisations products, services, companies, agencies, governments, campaigns, military, events, expos, professional sports teams, rock groups, rappers, movies, hotels, ships, NGOs, flowers, and more.
We help companies integrate perspectives, values and missions to create strong trustworthy authentic, relevant brands. Our brands deliver the confidence needed in times of uncertainty and disruption.
Our mission is to create brands that project distinctive qualities that provide exceptional value to empower companies to achieve their strategic goals.
We use in-depth research, analytics strategy, creativity and technology to discover opportunities and uncover market needs to develop the most efficient strategy to strengthen company image and expand the visibility to increase brand value.
We create develop brands to optimize the opportunity that lies deep within the heart of change to perform in times of uncertainty. We create positive change that defines and shape the future.
We develop effective brands that work harder and do more. We help deliver a successful future with effective brands, first impressions with bold impacts that attract engaging experiences and strategic conversations for all audiences.
We help clients develop brand personality and affinity. We develop brands to drive growth, to create sustainable value.
We create brands that help create new customers and retain existing customers, retain employees and attract new talent, and maintain the interest of all stakeholders, we help create brand loyalty among all users. We help clients use their brand to convert users into customers quickly.
Our brands accomplish more, we create authentic and relevant engaging experiences and deliver strategic conversations for all audiences. We make brands that attract the desired audiences and deliver value inside and outside of the business environment. We help clients deliver strategic messaging; new product and service offerings, mergers, acquisitions, expansions into new marketplaces with new offerings, new talent acquisitions, competitive advantage solutions, new and better offers and solutions, future plans and strategies with brands. We help clients use brands to effectuate positive change and create opportunities for growth, expansion and competitive advantage.
We provide complete brand management services and solutions. We develop strategies, objectives and set goals to help leaders evaluate brand results, manage and allocate resources.
We help clients develop and accelerate growth with in-depth research and data analytics. We provide the research and advanced analytics needed to discover, explore and assess new brand opportunities.
We help clients achieve the delicate balance of creating central and distinctive brands.
We align brand strategy and business strategy to drive sustainable, exceptional and profitable growth. We create exceptional Brands that deliver sustainable value, position the brands where they are the most effective and provide all the services needed maximize the value of brands,
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We help companies integrate perspectives, values and missions to create strong trustworthy authentic, relevant brands. Our brands deliver the confidence needed in times of uncertainty and disruption.
We combine objective analysis, imagination and functional expertise to help clients create, develop, position and manage brands. We shape brands to provide maximum effectiveness and create value. We provide everything needed to create addictive brands and utilize those brands to provide maximum benefits.
We build essential brands. We help shape brand identity in a way that will be vital to your business and customers and stand out from the crowd.
We combine objective analysis and broad experience to help clients create and manage great brands.
We help clients deliver strategic messages and conversations, we provide multi-dimensional, multi-channel solutions to capture all audiences and deliver the strategic conversations. We create brands to help organisations adapt, transform, grow and win markets.
To help manage the complexity and power growth through digital advantage, we bring together deep data analysis and broad experience to take the uncertainty out of the branding process to help clients create great brands.
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We make sense of branding, we make branding easier, and brands more effective, we develop brands to drive growth, to create sustainable value. We create and develop brands to change the conversation that shape the future.
We help organisations monitor and improve brand perception.
We help clients define brand goals, prioritize brand initiatives and allocate resources. We help clients create unique brand propositions. We help clients develop brand personality and affinity.
We help clients develop and use effective brands to create sustainable value by seizing opportunities, and overcoming challenges, we help clients prepare for future expected and unexpected change with brands. We help brands evolve and stay relevant.
We help clients design and develop brands, and brand strategies that deliver competitive advantage. We help clients optimize brand effectiveness to maximize brand investment, our clients use brands to increase margins and create equity. We help businesses grow by transforming their brands into valuable investment assets that motivate customers, inspire stakeholders and provide long term exceptional returns.
We make your brand work harder for you.
We transform and reactivate brands to reactivate business.
Our global branding group includes a highly effective team of 3600+ exceptional Branding Consultants, Brand Strategists, Brand Designers, Brand Developers, Brand Awareness Consultants, Brand Experience Consultants and Brand Brand Managers that eat, breath and sleep branding, our team includes some of the best Brand Designers, Brand Consultants, and Brand Strategists in the world.
Our Global Branding Team provides a broader range of Brand Consulting Services and Solutions.
Over 65 years of successful branding experience, working with world’s leading companies, delivering effective brands that create sustainable value in good times and bad.
Our global research group provides in-depth brand supporting research, advanced analytics and proprietary consumer generational related research to help brands better connect and converse with today’s consumers.
Our customer and user experience consultants radically improve customer and user experience to help create engaging experiences that convert users to customers quickly and increase customer retention and loyalty.
Our effective Brand Strategies are used to find new pathways to growth and new revenue streams.
Our effective Brand Strategies are used to find new pathways to growth and new revenue streams.
We use a 360 degree view, forward thinking, and a multi-discipline approach to define effective brand strategies to create awareness, deliver value inside and outside the organization, and effectively support our clients’ business strategy.
We provide more than Brand Consulting and Management, we are hands-on working side by side from the beginning to success of your Brand Development. We help optimize the total brand solution, business models, corporate strategies, everything needed to create sustainable value.
We use an entrepreneurial approach to Brand Development, we combine a customer-centric and user-centric mindset with a holistic approach to Brands.
We do more than build capabilities and enable, we empower our clients to deliver exceptional brand value, we build world class branding capabilities.
We provide fast track solutions for our ambitious clients that have the desire to stay ahead of customer expectations, fierce competitors and global change when the need arises.
Our Growth Strategy consultants are able to provide multiple effective growth strategies and solutions to achieve all growth objectives, we use an integrated approach to growth and brands.
We do more than build capabilities and enable, we empower our clients to deliver exceptional brand value, we build world class branding capabilities.
Our Brand Experience Consultants help our clients push the boundaries of customer expectations. We continuously study and research all aspects of Customer Behaviour and expectations to expand our knowledge to better understand how to make brands more effective.
Our Global Branding Group includes industry experts and psychologists to provide more effective brand solutions for the unique needs of our clients.
Our exceptional Management Consultants provide complete Management Consulting services to make brands more effective.
Our exceptional Consultants in 125 countries have the reach and depth needed to provide solutions for our clients’ most critical priorities.
We strive to provide exponential value with everything we do, we strive for 10X, 100X and 1000X value.
Effective Branding Strategies
Brand Activation Strategies, Brand Affinity Strategies, Brand Consistency Strategies, Brand Delivery Strategies, Brand
Development Strategies, Brand Differentiation Strategies, Brand Engagement Strategies, Brand Evolution Strategies,
Brand Experience Strategies, Brand Growth Strategies, Brand Guardianship Strategies, Brand Innovation Strategies,
Brand Launch Strategies, Brand Licensing Strategies, Brand Management Strategies, Brand Marketing Strategies, Brand
Positioning Strategies, Brand Reactivation Strategies, Brand Recognition Strategies, Brand Transformation Strategies,
Brand Trust Strategies, Co-Branding Strategies, Competitive Advantage Strategies, Customer Conversion Strategies,
Customer Engagement Strategies, Customer Retention Strategies, Go-To Market Strategies, Human Centered Brand Strategies
For more detailed information see below.
Complete Brand Services and Total Branding Solutions
Brand Activation, Brand Affinity, Brand Analysis, Brand Analytics, Brand Architecture, Brand Competitive Advantage,
Brand Culture Development, Brand Definition and Discovery, Brand Delivery, Brand Design, Brand Development, Brand
Differentiation, Brand Effectiveness, Brand Engagement, Brand Engineering, Brand Equity, Brand Experience Design,
Brand Extension, Brand Futurization, Brand Guardianship, Brand Identity, Brand Image, Brand Innovation,Brand Launch,
Brand Leadership, Brand Licensing, Brand Management, Brand Marketing, Brand Messaging, Brand Metrics, Brand
Modeling, Brand Monitoring, Brand Objectives Development, Brand Optimization, Brand Perception, Brand Platform,
Brand Portfolio Analysis, Brand Portfolio Management, Brand Positioning, Brand Proposition Development, Brand
Prototyping, Brand Purpose, Brand Reactivation, Brand Reinvention, Brand Research and Investigation, Brand
Resilience, Brand Spaces, Brand Stewardship, Brand Storytelling, Brand Strategy Development, Brand Strategy
Mapping, Brand Touch Point Alignment, Brand Transformation, Brand Visual Identity, Brand Voice, CEO Branding,
Human-Centered Branding, Mission-Led Brands, Place Branding, Purpose-Led Brands, Social Media Branding
For more detailed information see below.
Brand Activation
Brand Activation is the results of all the research, design and strategies needed to develop an effective brand. Brand Activation is the beginning of the journey to sustainable growth and value creation with the brand. We create activities, and strategies to bring brands to life. We help clients develop brand awareness and develop opportunities inside and outside their organisations. We help use brands to create brand awareness, deliver brand value and create beneficial relationships with customers, stakeholders, investors and the media.
We bring brands to life to create amazing experiences and ensure they continuously perform and improve in the future. We help clients use brands to make long lasting relationships with intended audiences real and purposeful.
We help clients effectively integrate brands into organisations and use brands to optimize results.
We help clients develop brand strategies to ensure sustainable brand value and brand performance that leads sustainable growth.
We help organisations integrate brands into their organization across all offline and digital channels. We help with the challenge of maintaining the brand and increasing sustainable brand value.
Brand Acquisitions
We help clients acquire brands, we help discover growth opportunities, we help find the most suitable brands that will drive sustainable exceptional profitable growth and achieve strategic objectives, provide the research and analysis needed to make decisions and perform the due diligence needed to ensure that brands will perform as intended and finalize the acquisition and implement the brand into the organization. We make brand acquisition easy.
Brand Launch
We help develop “right place at the right time” brand strategies to achieve the best results to maximize potential for success. Our brand launch teams have all the skills and provide all the services needed to create a bold, effective and memorable brand launch.
Brand Analytics
Our Brand Analytics team uses advanced analytic to help CEO s and leaders develop the most effective brand strategies to deliver sustainable exceptional growth and value through strategic brand messaging and brand experience.
Brand Architecture & Portfolio
We help clients structure companies, groups, products, services and relationships in the most effective way to effectuate sustainable growth with effective Brands, we create brand architectures to help audiences navigate with ease to enhance the customer and user journey and experience to create customer loyalty and facilitate sustainable growth.
Brand Cultural Identity
Effective brands become an integral part of organisations. We help design and develop effective brands to drive behavioral change, we help management use brands to promote an agile culture that thrives on change. We help develop brand solutions to retain and acquire talent.
Brand Design
We create Brand designs that differentiate, and project the purpose and values of organisations, our brands are designed to achieve Strategic Business Objectives and Goals. We build distinctive visual, cultural and verbal identities based on strategic objectives to bring brands to life.
We optimize designs to make value visible and accessible, and deliver exceptional brand experience across all channels. We help clients develop brands that are inspiring and exciting.
Brand Diversification
In today's competitive landscape leaders often search for new growth opportunities, our growth teams help clients find the best opportunities, often with brand metrics and analytic our growth teams find adjacencies that provide exceptional growth opportunities.
When needed our growth teams actively search for growth opportunities, they provide everything needed to help clients realize growth opportunities, from research, to discovery and finding proper partners to mergers and acquisitions they make growth happen.
Brand Effectiveness
Our brand effectiveness team uses our Brand effectiveness measurement system and benchmarks to identify critical business challenges and the most effective solutions.
Brand Employee Experience
We help organisations use brands create better Employee Relationships with mutually beneficial Employee Brand Experiences that are distinctive, relevant and authentic. We craft spaces where employees can contribute, extend and expand their career journey using your brand. We bring brands to life for employees across all cultures, ethnicities and age groups. We use brands to help motivate organisations and improve performance of people.
Brand Employee Value Proposition and New Talent Acquisition
We design and develop brands to help management use prestigious brands to deliver unique and inspiring Employee Value Propositions to increase employee retention and acquire new talent.
Brand Engagement
We develop brands with a clear purpose for each intended audience to create brand attachment across all audiences. We develop effective Brands that influence and motivate intended audiences. We use brands to create and retain customers to drive growth and create value. We also use brands to motivate organisations and improve performance of people. We create strategies to bring brands to life to achieve strategic objectives by creating positive influence across cultures, ethnicities and age groups of intended audiences with relevant, authentic, captivating brand experiences.
Brand Experience Design
An enjoyable and productive Digital Brand Experience is critical to brand success, new customer creation, customer loyalty and customer retention. Guided Journey or Free to Explore? There are many We help clients maximize digital brand opportunities by creating the best digital brand experiences. We help evaluate digital brand performance and user experience satisfaction. We benchmark digital brand experiences to determine effectiveness. We provide new ideas and new approaches to digital brand experiences.
We benchmark current digital experiences and digital brand performance. We help develop strategies for optimizing Digital Brand experiences and help explore new approaches.
We design and develop brands to deliver innovative, engaging, captivating experiences across all intended audiences. We deliver meaningful, authentic and relevant experiences that motivate people across all offline and digital channels and physical touch points. We use captivating experiences and strategic conversations to achieve strategic objectives across all intended audiences.
Brand Growth
Our brand growth team helps clients create sustainable exceptional brand growth and brand value by evaluating and seizing brand opportunities and exploring and seizing brand extension or brand stretching opportunities. Our growth team has the expertise to maximize brand growth and improve financial results through brands.
Brand-Driven Future Ideation And Innovation
Our Innovation consultants help leaders diversify, reinvent their business, futurize business models and help organisations evolve to stay ahead of change to become and stay global market leaders. Our Branding Consultants use brands and brand strategies to discover untapped growth opportunities, they use brands to detect, identify, evaluate and assess potential trends to identify new audiences, products, services, experiences and adjacencies that need to be explored. We develop multi-functional brands to use as effective growth tools, we help clients use brands to innovate and realize potential through the identification and development of new products, services, business units and companies.
organisations and Brands need to evolve to stay ahead of change and competitors to maintain market leadership. Our Branding Consultants create brand strategies to discover new viable growth opportunities, and create value by dramatically improving customer experiences. We create strategies to use brands as sources of innovation
Our Brand Strategists use brands to futurize, and enhance and reposition offerings in anticipation of change to stay relevant and ahead of competitors.
Our Brand Consultants help brands evolve and adapt to stay ahead of change. Our Branding Consultants help keep brands authentic, relevant and leaders. We use brands to disrupt and create exceptional opportunities to create sustainable growth and value.
Our Brand Strategists help clients design and use their brands to discover, and explore viable growth opportunities, adjacencies and diversification.
We use Brand-Led Innovation as a Strategic Competitive Advantage, We use brands to shape the future.
Brand Launch Strategy
Brands need to be delivered, connected and embedded on many channels of communications to maximize opportunities and sales. Our Brand Awareness and Delivery team uses the most advanced tools, methods and techniques to help reach the largest audience with the best positions with a custom tailored strategy to achieve the best results.
Brand Management
All Brands need to be actively managed to sustain brand awareness, brand effectiveness and brand value. Our brand management teams have all the analytical tools and expertise to help manage and optimize brands and brand processes to maximize brand value.
Brand Messaging Themes
We help organisations create and deliver strategic messages and compelling conversations for multiple audiences designed to achieve strategic objectives and fulfill business priorities. Core communications, Strategic Communications, special offers and campaigns, employee issues, press releases, notices, we design brands to achieve objects and create value with the best, authentic, relevant user experiences. We create and deliver effective internal and external strategic messaging campaigns online and offline.
The advance of digital technology has expanded the potential for brand messages by creating new media channels and social networks. The relationships between brands and their customers have now become more open-ended as online discussions extend the brand experience after purchase. We provide multi-dimensional, multi-channel solutions to capture all audiences and deliver the strategic conversations. We create brands to help organisations adapt, transform, grow and win markets.
Brand Metrics
We help measure the effectiveness of brands and improve key factors necessary for brands to achieve strategic objectives. We use effective research tools to ensure your brand is delivering impact and relevant value, and diagnose and resolve perception, relevancy and expectation challenges. We help clients use brand metrics to test and measure the impact of new concepts, products and ideas. We also use brand metrics to detect and discover new opportunities to create value through new products, services and business ideas.
Brand Modelling
We help clients grow with the futurization of brands.
Reinventing, Rethinking and Updating business models is a necessary part of sustainable growth and value creation, new value propositions are often needed to stay ahead of change and customer expectations. We help clients explore and implement new, more effective ways to use brands to achieve sustainable exceptional growth and value. We help clients update and improve brand processes to create better user experiences. We model and test brands in the process of optimizing brand capabilities, effectiveness and value delivery before bring brands to market.
Brand Motion
We seize all opportunities to capture the attention of intended brand audiences, make your brand presence felt and deliver brand impact. We design brands with distinctive motion behaviors to increase sensory perception, expand brand impact and enhance user experience and across all channels.
Brand Naming
Names are the catalyst for better outcomes. names are the motivation needed to compel action, business starts with names, Our naming group helps clients develop the names that will achieve the strategic objectives and produce the best results. We research and test all name options for impact and shortlist the best. Our legal team vets options and restrictions to assure usability and protects intellectual property.
Brand Optimization, Futurization & Guardianship
Brands need to more than to remain relevant, brands need to always evolve to stay ahead of change. Brand optimization and futurization is essential and should be a continuous process of improvement to achieve better results. We help clients develop effective strategies to maintain brand integrity, ensure brands consistently outperform the competition and push the boundaries of customer expectations.
What Is Brand Perception
Brand perception is the sum of feelings a consumer has about a brand, it is based on many factors including brand awareness, brand chatter, and brand interactions. Brand perception reflects what existing and future customers think about an organization, it’s products and culture. Positive brand perception is needed to retain exiting customers and create future customers. Organisations that truly understand their customers and how they perceive their brand can do more to provide more relevant and meaningful content, and experiences that drive sustainable growth. A deep understanding of how your true customers search and shop your category and how they determine value is extremely important. Understanding your competition and their value propositions is also essential.
Brand Platform
We help organisations differentiate, develop and project their credibility, authenticity and relevancy with strategic messaging that demonstrate distinctive qualities and values that align with intended audiences. We create brand platforms for intended audiences. We create distinctive spaces and experiences that motivate organisations and improve employee performance by influencing employee behavior. We create distinctive amazing spaces and craft captivating and engaging customer experiences that push the boundaries of customer expectations and create customer loyalty.
We use brands as the platform to synergize the value of brand perception corporate image and user experience.
Brand Positioning
We help organisations differentiate and position their brand where there there is significant growth opportunities.
Brand Prototyping
Determining the most effective brand solutions that make the most impact requires prototyping, we bring brand options to life to find the best brand solutions that achieve strategic business and brand objectives. We test across internal and external audiences using offline and digital channels to ensure the best results. We help develop brand activation concepts to ensure the brand makes the most impact when delivered to the intended audiences.
Brand Purpose
We help organisations articulate and translate their purpose, core ideas and vision into delivery of distinct value and differentiation. We help brands drive exceptional growth and deliver value inside and out. We help clients use brands to add value to all aspects of business.
Brand Research
We deliver the research needed to make great brands with exceptional user experiences that attract intended audiences, create new customers of the future and retain existing customers.
Throughout the brand design journey we are constantly searching for the most effective solutions that provide the most impact and value. In the creative design process of choosing the most effective brand solutions our concept analysis team test names, taglines, logos, slogans and, design and delivery systems with real consumers and potential customers in a confidential, impartial manner to identify the most effective and relevant solutions that will provide the most value.
Brand Sensorial Branding
We incorporate brand sense into all our designs. We use a hollistic approach to brand development to enhance users brand experience, we bring brands to life by incorporating the stimulus needed for all senses to create the desired actions and experiences.
We help clients design brands to effectively deliver strategic messages and conversations that make situations real and more effective, Value propositions, Transformations, Differentiation Advantages.
Brand Spaces
We help clients extend and enhance brand experiences and create branded worlds by delivering exceptional spacial brand experiences that physically bring your brand to life. We use extended brand experiences to create holistic company identities with feeling. We create spacial brand experiences in offices, retail spaces, hospitality projects, pop-up events and many other unique spaces.
Brand Stories
We help develop and deliver memorable enduring brand stories that deliver complex content, products, and services, and strategic messages in engaging conversations, and captivating experiences to the intended audiences at the best times using the most effective channels. We help create inventories of stories that can be delivered when necessary.
Brand Strategy
We help clients develop brand strategies that deliver strategic conversations and authentic, relevant experiences that differentiate and deliver value across all intended audiences. We use brands to bolster image, project values and foster better perceptions that differentiate and increase brand value. We use brands to reposition in specific markets and seize opportunities to accelerate growth in untapped markets. We develop brand strategies to drive sustainable growth through brand and the creation of exceptional brand experiences. We use brand to drive leaderships desired direction to achieve strategic objectives.
Brand Tagline
We develop powerful brand taglines to deliver distinct, concise and memorable messages that communicate brand differentiation and deliver exceptional brand value. We strive to create valuable taglines that change the way people think, become cultural changing phenomina, and may be able to be used as intellectual property.
Brand UX
Our brand architecture and design team ensure that brands are optimised to deliver impact and engaging user experiences across all channels.
Brand Verbal Identity
Our Brand Content Team helps organisations make big bold and real impacts fast.
We help create powerful, motivating relevant, strategic messaging to create meaningful user experiences for intended audiences and long lasting customer relationships.
We help clients deliver customer and user loyalty and develop long lasting audience relationships.
We help clients differentiate and express themselves in a meaningful relevant way that creates bold and real impact across all intended audiences.
We help clients use their brand to convert users into customers quickly.
We help clients create valuable distinct corporate identity differentiation and help amplify and expand their corporate identity in meaningful relevant terms across all channels.
Brand Visual Identity
We help clients develop easily recognizable, distinctive visual identities that command attention, achieve strategic objectives and drive sustainable exceptional growth and value.
Brand Voice
Our Brand Marketing team creates powerful global brand awareness and marketing campaigns that help intended audiences identify, recognize and distinguish your company around the world. They help potential clients, existing clients, employees and new candidates connect, communicate and create engaging conversations that build strong relationships based on Brand Trust.
Brand Voice & Tone
We help create brands with a distinctive personality designed to create big, bold impacts. We develop distinctive voice and tone to more effectively deliver value proposition, purpose, strategic brand messages and conversations. We leverage all aspects of brands to make brands stand out and drive sustainable growth and value creation.
Go-To-Market Strategies
We help develop effective Go-To Market strategies that deliver value propositions to the intended audiences quickly and efficiently to accelerate growth quickly.
Place Branding
There is fierce competition among destinations on a global scale. Tourist destinations, business centers, digital technology hubs,
start-up hubs, great places to live and work all need to differentiate and compete to thrive and grow. Destination competition is increasing on a global scale, all seek attention and need differentiation to compete. Destinations have various needs, investment, revenue, talent, prestige, growth and need effective branding solutions. We provide everything destinations need to win.
Product & Service Design
We research, design, develop and test prototype products and services to ensure the most effective results. We test across multiple markets and touchpoints to ensure differentiation and that the products and services perform inline with our strategic brand objectives.
We care deeply about our clients, we are passionate about our clients’ success.
We strive to provide solutions that create 10X,100X and 1000X value for our clients.
Global Business Leaders Come To Us For Solutions To Their Most Critical Priorities; To Drive The Material Change Needed For Exceptional, Sustainable Results; To Transform And Define The Future.
For over 65 years leaders have trusted us to provide effective advice and solutions to help them achieve strategic objectives, create sustainable growth and value, overcome critical challenges and seize industry changing opportunities.
Advantagenix
We Have The World Covered
Any Industry, Any Subject, Anywhere
North America, Central America, South America
Western Europe, Northern Europe, Eastern Europe, Southern Europe
East Asia, South Asia, Southeast Asia, West Asia, Central Asia
Northern Africa, Southern Africa, Central Africa, Eastern Africa, Western Africa
Oceania, Middle East, Caribbean
Our global teams focus on our clients’ most critical global, regional and local priorities. With exceptional people in 125 countries we direct our efforts wherever they are needed to overcome challenges, seize opportunities, create value and win markets.
Branding Group
Brand Development, Brand Awareness, Brand Attraction & Brand Loyalty
Effective Brand Consulting, Strategies & Solutions
Creation, Message, Identity, Design, Architecture, Innovation, Positioning, Value, Relevance, Experience
Teruo Kono, Asia Edwin Abrego, Central America Weihua Pang, Asia Wendy Cox, Oceania
Jean Girard, Europe Bongani Buthelezi, Southern Africa Santos Salas, South America Joan Jordan, North America
Soukaina Sbai, Northern Africa Artur Belov, Eastern Europe Nabeel Radhi, Middle East Sita Isa, Southeast Asia
Tal Reuben, Middle East Munni Paswan, South Asia
Research Group
Data That Drives Strategies
Shizue Chiba, Asia Zhijun Ni, Asia Terry Parker, Oceania David Martin, Europe
Segundo Zambrano, South America Don Wagner, North America Simon Smith, Southern Africa Irma Fuentes, Central America
Encik bin Abdullah, Southeast Asia Dasha Kotova, Eastern Europe Fahd Al Azmi, Middle East Gopal Pradhan, South Asia
Fatiha Benaissa, North Africa Yael Gaby, Middle East
Customer Care Group
Customer Insights, Customer Journey, Customer Experience & Customer Retention Strategies
Kimie Adachi, Asia Jianxin You, Asia Neil Gray, Oceania Luigi Lombardi, Europe
Hendrik Williams, Southern Africa Fabio Carvalho, South America Douglas Freeman, North America Karla Miranda, Central America
Maks Sorokin, Eastern Europe Nur Yap, Southeast Asia Shimon Shapiro, Middle East Kareem Awad, Middle East
Meriem Moussaoui, Northern Africa Mohan Murmu, South Asia
Management Consulting Group
Leading Edge Management & Next Level Business Strategies
Yutaka, Kawai, Asia Guoqiang Geng, Asia Bruce Bailey, Oceania Sean O'Connor, Europe
Gloria Gallardo, South America Kelly Tucker, North America Marvin Mejia, Central America Willem van Wyk, Southern Africa
Polina Tarasova, Eastern Europe Alaa Ashraf, Middle East Driss Bennani, Northern Africa Puan Goh, Southeast Asia
Eliyahu Vaknin, Middle East Rama Rani, South Asia
A few of our many exceptional people that help build the best organizations of the future.
Our Global Teams Help Organisations Become And Stay Global Industry And
Market Leaders.
Advantagenix
Always Innovating, Always Improving
More Reach, More Depth, More Bold
Faster, More Effective, Sustainable Results
We Can Make The Future Better Than The Past.
